Partnership

: Opportunities for Collaboration at the Helsinki International Horse Show

The Helsinki International Horse Show (HIHS) is Finland’s most international top-level sporting event, attracting more than 60,000 visitors to the Helsinki Exhibition and Convention Center over four days.

Partnerships—Impact and Visibility

The event is part of the world’s most competitive show jumping series—the FEI Jumping World Cup—and offers a unique opportunity to reach a target audience with high purchasing power, brand awareness, and strong loyalty.

With the Messukeskus venue, the event has undergone a real transformation. It features two competition arenas serving as stages for elite sports and entertainment, a main stage with exciting entertainment, a hobby horse arena, a diverse and high-quality selection of restaurants—not to mention, of course, the expansive exhibition area that ties it all together. The event offers something for the whole family from morning to night!

Thanks to the wide range of programs on offer, visitor numbers have grown even further. There is also an affordable event ticket available that allows you to enjoy everything the fairgrounds have to offer, as well as the accompanying programs, at a reasonable price.

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Facts

Approx. 60,000 visitors, 2.3 million TV viewers (YLE), 42 million international views
690,000 interested Finns, 84% of the audience are riders
The average visitor spends more than 13.7 hours at the event!

Why join us?

Visibility at the event and in the media, social media, TV, and in front of a live audience
A Valuable and Responsible Brand Partnership: The Jumps Green Program
Customer Management and B2B Networks
Multichannel marketing collaboration and customizable campaigns
Collaborative campaigns, trade show participation, product launches, and immersive promotions at the event venue
The opportunity to leverage Horse Show’s partner network and customer data (including Sponsor Insight surveys)

The audience has been carefully profiled

93% women, 47% of whom have a college degree
A strong interest in, among other things, fashion, interior design, wellness, cars, and travel
40% prefer products from their partners
56% have a positive view of our event’s partners

Partnerships

All partnership packages include:

Brand visibility across all event materials and channels
The right to use the HIHS event logo in one’s own marketing
The right to attend B2B events and customer events
Extensive promotional opportunities at the event and online
Planning and tailoring the collaboration together with the Horse Show team

Join us in building visibility and impact

Volvo, Fortum, Kultajousi, Pohjola Insurance, OP Uusimaa, and other long-term partners have successfully combined commercial success with brand value through the Horse Show. Join us in telling your own story—in a spectacular, responsible, and effective way.