{"id":17244,"date":"2026-02-12T10:44:58","date_gmt":"2026-02-12T08:44:58","guid":{"rendered":"https:\/\/helsinkihorseshow.fi\/?p=17244"},"modified":"2026-02-12T10:44:59","modified_gmt":"2026-02-12T08:44:59","slug":"fazer-brings-its-fazer-aito-novelties-to-the-arenas","status":"publish","type":"post","link":"https:\/\/helsinkihorseshow.fi\/en\/news\/fazer-brings-its-fazer-aito-novelties-to-the-arenas\/","title":{"rendered":"Fazer brings its Fazer Aito novelties to the arenas"},"content":{"rendered":"\n<p>The Finnish classic brand Fazer is involved and present at the Helsinki Horse Show in many ways. One of Finland\u2019s most beloved companies is making a significant return as a partner of the 40-year-old equestrian event at the Helsinki Expo and Convention Centre.<\/p>\n\n\n\n<p>\u201cIn this partnership, a high-quality event and Fazer\u2019s product brands come together in a way that brings joy and experiences to event visitors of all ages as well as to competitors,\u201d says Jos\u00e9phine Mickwitz, Executive Vice President, Communications and Sustainability at Fazer Group.<\/p>\n\n\n\n<p>Visitors to the Helsinki Horse Show will have the opportunity to discover new plant-based Fazer Aito products. At the OP Uusimaa hobby horse arena, visitors can enjoy, among other things, the renewed Fazer Aito Smooth -gurts. At the pony leading area, visitors can sample Froosh smoothies as well as Fazer Aito protein drinks.<\/p>\n\n\n\n<p>International riders and grooms will receive a warm welcome, as special goody bags have been reserved for them.<\/p>\n\n\n\n<p>\u201cIt is truly wonderful that one of our largest domestic brands has joined forces with the leading equestrian event. I am especially pleased that they are supporting programme activities that engage children and young people,\u201d says Horse Show CEO Valtteri Gundersby.<\/p>\n\n\n\n<p>The story of the Finnish family-owned company began in 1891, when Karl Fazer founded his first caf\u00e9 on Kluuvikatu in Helsinki. Today, Fazer is a modern, diversified food company operating in eight countries and exporting its products to more than 40 countries.<\/p>\n\n\n\n<p>Fazer \u2013 <a>www.fazer.fi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Finnish classic brand Fazer is involved and present at the Helsinki Horse Show in many ways. One of Finland\u2019s most beloved companies is making a significant return as a partner of the 40-year-old equestrian event at the Helsinki Expo and Convention Centre. \u201cIn this partnership, a high-quality event and Fazer\u2019s product brands come together [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-17244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/posts\/17244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/comments?post=17244"}],"version-history":[{"count":1,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/posts\/17244\/revisions"}],"predecessor-version":[{"id":17245,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/posts\/17244\/revisions\/17245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/media\/17239"}],"wp:attachment":[{"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/media?parent=17244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/categories?post=17244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helsinkihorseshow.fi\/en\/wp-json\/wp\/v2\/tags?post=17244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}