The Finnish classic brand Fazer is involved and present at the Helsinki Horse Show in many ways. One of Finland’s most beloved companies is making a significant return as a partner of the 40-year-old equestrian event at the Helsinki Expo and Convention Centre.
“In this partnership, a high-quality event and Fazer’s product brands come together in a way that brings joy and experiences to event visitors of all ages as well as to competitors,” says Joséphine Mickwitz, Executive Vice President, Communications and Sustainability at Fazer Group.
Visitors to the Helsinki Horse Show will have the opportunity to discover new plant-based Fazer Aito products. At the OP Uusimaa hobby horse arena, visitors can enjoy, among other things, the renewed Fazer Aito Smooth -gurts. At the pony leading area, visitors can sample Froosh smoothies as well as Fazer Aito protein drinks.
International riders and grooms will receive a warm welcome, as special goody bags have been reserved for them.
“It is truly wonderful that one of our largest domestic brands has joined forces with the leading equestrian event. I am especially pleased that they are supporting programme activities that engage children and young people,” says Horse Show CEO Valtteri Gundersby.
The story of the Finnish family-owned company began in 1891, when Karl Fazer founded his first café on Kluuvikatu in Helsinki. Today, Fazer is a modern, diversified food company operating in eight countries and exporting its products to more than 40 countries.
Fazer – www.fazer.fi
