In nationwide comparison Horse Show is the most popular event amongst young women (18-29 y). According to the survey over 400 000 adults are interested in the event. Helsinki Horse Show visitors recognise the event sponsors better compared to other event visitors and they favour the sponsors more when making purchase decisions.
The survey confirms that Horse Show visitors enjoy the event. The atmosphere and high-level sport reached once again over 90 % contentedness scores. The Land Rover Grand Prix session hit 100 %!
The yearly survey gives the organiser excellent tools to develop the event into an even more interesting and high-quality event.
© Satu Pirinen