The brand-new visitor survey confirms what was sensed at the Horse Show in October. Spectators are well entertained, value top sport and praise the unique atmosphere of Helsinki Horse Show. Sponsor Insight Ltd has executed similar survey’s of Helsinki Horse Show since 2006.

The Visitor Survey is an excellent tool for us to develop our event and to benchmark other sports events, says Event Director Tom Gordin.

Our spectators tell us where we succeeded and what needs improvement. Naturally we take into consideration the whishes of our partners, riders, spectators and FEI too.

We are especially delighted that our ambitious sustainability programme Jumps Green was well recognised by the spectators, riders and the FEI, adds Tom Gordin.

Key Figures of the Visitor Survey by Sponsor Insight Ltd

1063 respondents

Money consumption at the event and in Helsinki 8.9 – 10.4 MEUR
First-time visitors 16 %
Visited 10 – 30 shows 26 %
Hours spent at show on average 10 hrs

Helsinki Horse Show was/had

High level sport 97 % (highest scores ever)
Entertaining 97 % (highest scores ever)
Good atmosphere 96 %
The event in total; good 96 %
Interesting programme 97 %
Will recommend the event 95 %
The Finnish riders’ success important 78 %
The sustainability programme Jumps Green was recognised 72 %
Sustainability initiatives important 93 %