Become a partner

Helsinki International Horse Show opportunities for cooperation 2026

The Helsinki International Horse Show (HIHS) is the most international top-level sporting event in Finland, attracting more than 60 000 visitors to the Helsinki Expo Centre for four days.

Partnership - impact and visibility

The event is part of the world’s toughest show jumping series – the Longines FEI Jumping World Cup™ – and offers a unique opportunity to reach a high spending, brand-conscious and highly engaged target group.

With the new venue, Helsinki Expo Centre, the event will undergo a real transformation. There will be two competition arenas for top sport and show programmes, a stage with interesting programmes, a hobby horse arena, a varied and high-quality restaurant scene, not forgetting of course the large exhibition area that connects them all. There is something for the whole family from morning to night!

With a wide range of programmes on offer, visitor numbers will continue to grow – and there will also be a new low-cost ticket to the fair, which will allow you to enjoy all the attractions and side events on offer in the fairgrounds!

(Click to enlarge)

Facts

  • 60 000 visitors, 2,3 M TV viewers (YLE), 42 M international exposure
  • 690 000 interested Finns, 84% of the audience riders
  • 40% of visitors prefer partner products
  • The average visitor spends more than 11.2 hours at an event!

Why join?

  • Visibility at the event and in the media, social media, TV and live audience
  • A valuable and responsible brand: the Jumps Green programme
  • Customer management and B2B networks
  • Multi-channel marketing cooperation and customised campaigns
  • Collaboration campaigns, trade fair participations, product launches, experiential promotions in the event area
  • The opportunity to leverage the Horse Show’s network of partners and customer data (e.g. Sponsor Insight surveys)

The audience is carefully profiled

  • 92% women, of whom 47% are university graduates
  • Strong interest in clothing, interior design, wellness, cars and travel, among other things
  • 40% prefer products from partners
  • 56% are positive about our event partners

Partnerships

All cooperation packages include:

  • Brand visibility across all event materials and channels
  • The right to use the HIHS logo in your own marketing
  • Right to attend B2B and customer events
  • Extensive promotional opportunities at the event and online
  • Planning and tailoring the cooperation together with the Horse Show team

Join us to build visibility and impact

Volvo, Fortum, Kultajousi, Pohjola Vakuutus, OP Uusimaa and other long-term partners have managed to combine commercial success and brand value through the Horse Show. Be part of telling your story – in a spectacular, responsible and effective way.

Contact