Become a partner

Helsinki International Horse Show opportunities for cooperation

The Helsinki International Horse Show (HIHS) is the most international top-level sporting event in Finland, attracting more than 60 000 visitors to the Helsinki Expo Centre for four days.

Partnership - impact and visibility

The event is part of the world’s toughest show jumping series – the Longines FEI Jumping World Cup™ – and offers a unique opportunity to reach a high spending, brand-conscious and highly engaged target group.

Since moving to the Helsinki Expo and Convention Centre, the Helsinki Horse Show has seen notable improvements. There are two competition arenas for top sport and show programmes, a stage with interesting programmes, a hobby horse arena, a varied and high-quality restaurant scene, not forgetting of course the large exhibition area that connects them all. There is something for the whole family from morning to night!

With a wide range of programmes on offer, visitor numbers will continue to grow – and there is also availabe a low-cost ticket to the fair, which will allow you to enjoy all the attractions and side events on offer in the fairgrounds!

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Facts

60 000 visitors, 2,3 M TV viewers (YLE), 42 M international exposure
690 000 interested Finns, 84% of the audience riders
40% of visitors prefer partner products
The average visitor spends more than 11.2 hours at an event!

Why join?

Visibility at the event and in the media, social media, TV and live audience
A valuable and responsible brand: the Jumps Green programme
Customer management and B2B networks
Multi-channel marketing cooperation and customised campaigns
Collaboration campaigns, trade fair participations, product launches, experiential promotions in the event area
The opportunity to leverage the Horse Show’s network of partners and customer data (e.g. Sponsor Insight surveys)

The audience is carefully profiled

92% women, of whom 47% are university graduates
Strong interest in clothing, interior design, wellness, cars and travel, among other things
40% prefer products from partners
56% are positive about our event partners

Partnerships

All cooperation packages include:

Brand visibility across all event materials and channels
The right to use the HIHS logo in your own marketing
Right to attend B2B and customer events
Extensive promotional opportunities at the event and online
Planning and tailoring the cooperation together with the Horse Show team

Join us to build visibility and impact

Volvo, Fortum, Kultajousi, Pohjola Vakuutus, OP Uusimaa and other long-term partners have managed to combine commercial success and brand value through the Horse Show. Be part of telling your story – in a spectacular, responsible and effective way.