News

Helsinki International Horse Show praised for it’s atmosphere

22.12.2016

Sponsor Insight Oy has made a large visitors survey on Helsinki Horse Show. Once again over 1 000 visitors replied to the survey and gave valuable information on how to develop the event.

82 % of the event's spectators are women and they left over 10 million euros in the Helsinki area. 24 % of the spectators have visited Horse Show for over 10 times, but 18 % were first-timers. 
87 % take an interest in horses and 40 % own a horse. Most visitors come to the event with family and friends.


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We are happy to read, that the spectators find Helsinki Horse Show entertaining and enjoy the top sport. Media, sponsors and more than 90 % of our spectators praise the atmosphere of Horse Show and will come again next year.

The Finnish national TV sent over 7 hours of program from the Horse Show and reached 3,8 million viewers. The event's Facebook page reached over 2,1 million people during the event week.