Sponsor Insight Oy has made a large visitors survey on Helsinki Horse Show. Once again over 1 000 visitors replied to the survey and gave valuable information on how to develop the event.
82 % of the event's spectators are women and they left over 10 million euros in the Helsinki area. 24 % of the spectators have visited Horse Show for over 10 times, but 18 % were first-timers.
87 % take an interest in horses and 40 % own a horse. Most visitors come to the event with family and friends.
Thrilling moments with Niels Bruynseels & Gancia de Muze in Grand Prix of Helsinki
We are happy to read, that the spectators find Helsinki Horse Show entertaining and enjoy the top sport. Media, sponsors and more than 90 % of our spectators praise the atmosphere of Horse Show and will come again next year.
The Finnish national TV sent over 7 hours of program from the Horse Show and reached 3,8 million viewers. The event's Facebook page reached over 2,1 million people during the event week.